Marketing and creative teams in the cosmetic industry arrived at MakeUp in New York, September 12-13, at Studio 450, 450 West 31st Street, New York, NY, ready to do business with industry suppliers. And throughout the two days, reports were that business was brisk. Sandra Maguarian, of Beauteam, the show’s organizer, told Beauty Packaging, “The exhibitors have all expressed satisfaction.” In fact, she added, “Most met their expectations on the first day, so the second day is an excess.”

Jean-Yves Bourgeois, of Beauteam, said, “The exhibitors say they have met the right people.” He explains that some of the features of the show that are popular with brand marketing teams include its “smaller size, confidential booth space and a slower pace.” He says this allows them to “speak about concrete things and really do business.”

In addition to the show floor, this year, MakeUp in New York added a series of roundtables with makeup industry authorities, which were attended by more than 250 show-goers.

For a full review of MakeUp in New York and a collection of photos from the event, stay tuned to nitesh_bp.rodpub.com